Advit Jewels IPO draws 45% premium demand ahead of June 23 subscription

Jaipur-based Advit Jewels, operating under the Rambhajo label, announced its initial public offering with a subscription window opening on June 23. The issue has attracted strong investor interest, with demand exceeding 45% of the offered shares. The premium reflects confidence in the company's handcrafted premium jewellery segment and could boost capital for expansion. Analysts note the IPO adds momentum to India's luxury jewellery market.