The internet is shifting from open-ended browsing to AI-powered instant answers, altering how users discover information. This change speeds up searches but may limit serendipitous exploration, affecting digital publishers and marketers who must adapt beyond click‑based metrics. While convenient, the AI‑driven model raises new privacy and security concerns for users across India.
The internet is shifting from open-ended browsing to AI-powered instant answers, altering how users discover information. This change speeds up searches but may limit serendipitous exploration, affecting digital publishers and marketers who must adapt beyond click‑based metrics. While convenient, the AI‑driven model raises new privacy and security concerns for users across India.