Many buildings skip the thirteenth floor, a trend driven by buyer superstition and triskaidekaphobia. Developers avoid the number to boost sales and occupancy, despite no structural benefit. This global real estate practice shows how perception can shape design choices. The practice persists as buyers remain wary of the number 13.
Many buildings skip the thirteenth floor, a trend driven by buyer superstition and triskaidekaphobia. Developers avoid the number to boost sales and occupancy, despite no structural benefit. This global real estate practice shows how perception can shape design choices. The practice persists as buyers remain wary of the number 13.