ICICI Securities Initiates Coverage On Amagi, Prime Focus

ICICI Securities has initiated stock coverage on Amagi and Prime Focus, highlighting their potential in India's evolving OTT market. The shift from free advertising-based video on demand to paid subscriptions is accelerating, driven by premium sports content and exclusive film releases. These new-age media tech companies are well-positioned to benefit from this transition. Investors seeking exposure to India's digital media growth may find these stocks worth examining.