Sri Lanka Tourism Surpasses Pre-COVID Levels While Keralam Struggles

Sri Lanka's tourism sector has successfully surpassed its pre-COVID foreign arrival figures despite adverse global conditions. Meanwhile, neighboring Keralam continues to struggle, achieving only about 70 percent of its pre-pandemic arrivals. This disparity highlights contrasting recovery rates between two destinations offering comparable tourism products and experiences. Understanding these differing trajectories is crucial for analyzing regional tourism trends and destination marketing effectiveness.